Miss Laura McAllister
Miss Laura McAllister
Find more staff
Role:
Department staff:
Collaborations:
Research staff:
- social marketing
- behaviour change
- pro-environmental behaviours
- Sustainability
- Sustainable Consumption
- Ethical Marketing
Teaching staff:
- Qualifications:
- FHEA, MSc
- Position:
- Lecturer in Marketing
- Department:
- College of Business and Law Bristol Business School
- Telephone:
- +4411732 84530
- Email:
- Laura3.Mcallister@uwe.ac.uk
About me
Purpose marketer with over ten years’ experience working with high profile corporate and charity brands developing their cause-related campaigns and corporate social responsibility strategies. Now use industry experience teaching UG and PG Marketing and Business students.
Area of expertise
Cause-related Marketing, Corporate Fundraising, Social Marketing, Behaviour Change, Ethical Marketing Practice, Responsible Management Education, UN PRME
Publications
Publications loading...